Creative Traffic Builders

As I watch TV, listen to the radio and of course, surf the net, I realize that I pay special attention to the ways TV Networks, Radio Stations and Internet sites try and grab our attention with advertisements and promotions. What I learn is that every time I see, hear or read these advertisements, I was given a chance to get a free marketing lesson from some of the top marketing firms in the world.

Key Points to look out for:

• Type of Message - Prey on Fear or Urgency (think Viagra Commercials)
• Choice of Words - Too many vs. Too Little.
• Images - Question why they chose that image vs. another.
• Transitions - Are there any? Do they funnel you into any direction?
• Choice of Music - Fast vs. Slow? Excitement? Commercials are mini-movies with their own soundtrack to evoke feelings as well!
• Choice of Actors - Did they affect you with their presence? (i.e. I still don’t understand why Kenny Mayne does insurance commercials)

The bottom line is that you should try your best to figure out what emotions the commercial just evoked from you. Determine what the advertiser succeeded and failed in doing. I would suggest keeping a pad and pencil on your coffee table or in your car for you to jot down your thoughts, so you can take advantage of all the free lessons of the day!