Creative Traffic Builders

In my previous posts, I talked about starting and setting up a email marketing business, which mainly involved the landing page of your website. In this post, we’ll get to the heart of the business and begin to develop your newsletter campaign by properly your outlining newsletter campaign.

To build a high quality newsletter campaign, you must first write up an outline of the information your newsletter is going to provide. For my fantasy basketball newsletter that I’ve been using as an example for this series, here is the very short outline I have made up:

I. Learn properly prepare for your League Draft

a. How to take draft correctly according to league rules
b. How to factor in injured players and rookies
c. How to draft according to where your draft spot is

II. Learn the fine art of combing the waiver wire during the preseason

a. How to factor in preseason game stats
b. How to study trends of new coaches on new teams

III. How to get ready for the long grind of the season

a. Use these tools to quickly gain an advantage on the waiver wire
b. Rotiesserie vs. Head to Head
c. Timing the right weeks to load up on games

IV. The Spring to the championship

a. Using the Waiver Wire to Load up on Games
b. Timing your transactions to cripple your competition
c. How to use the playoffs to take advantage of your keeper league.

As you can see, this outline provides 12 solid articles for my readers to go through and use for their fantasy basketball season. If I plan on sending the reader one newsletter a week, that’s a 3 month window to sell them on some of my affiliate items. 12 is the key number here as the optimum time to sell to a subscriber is within these 12 newsletters. Don’t get impatient though and cram 12 newsletters into two weeks. You don’t want to turn your readers off by bombarding them. I recommend one week intervals, but of course each topic is different, so testing is also very important.

Key things to remember when writing your outline:

• Remember to follow a natural path of progress, much like how I followed the natural path of the basketball season.
• Another key thing is to know who you are writing to. For example, I know that the readers of my fantasy basketball newsletter already have a good idea of how to join a league and setup their team. What they’re looking for is the edge to beat their competition, so I’m not going to waste their time by writing articles on basic how to’s of fantasy basketball.
• Think about what kind of article topic you should plan after one another to maintain the readers interest to keep them around til next week.

The main goal of any newsletter is to maintain the interest of your subscriber to keep your unsubscribe rate down. By properly outlining your newsletter prior to launching your business, you will build a solid foundation for your readers and for yourself to monetize your traffic as best as possible.