Starting an Email Marketing Campaign
Oct 1st, 2007 by CreativeTrafficBuilder
Since I’m consumed by emailing marketing and business development for most of my day, I wanted to write about my experiences so that I can help you make money online through an email marketing business. This will be the first post in a series of posts that discusses the finer points of setting up, testing and optimizing your advertisements, landing page and email copies.
To give you a very brief explanation, the business of email marketing is to make money off exclusive information about a particular subject. By using the information to attract a certain demographic of people, these sites make money by advertising the right types of products to them. The topics email marketing can range as far and wide as you can imagine as long as there is a niche which you can make money off of - basic Supply and Demand!
Topics that I have seen become successful are:
Learn how to Make Money Online
Learn the Inside Tricks to a Successful EBay Business
Learn how to Play the Stock Market
Learn how to invest wisely in Real Estate
Learn how to diversify your Portfolio
Learn how to become a Wizard like Harry Potter
Learn the Beauty Secrets of a Attractive People
Learn how to pick up on Women
Ya, that last one caught me too, but I know for a fact that the Harry Potter site makes boatloads of money off young impressionable kids looking to become a little bit more special. The key to picking the right topic to write about is finding a subject that’s subjective enough where all opinions on the matter can be taken into account.
So now, you need to pick the product you want to sell and then find out what kind of information you should write to attract your demographic OR the easier way would be to write about something you have a specific and passionate knowledge about and then find a product that you can sell to your readers. Finding the perfect blend of information and product placement is what separates the aspiring millionaires from the current millionaires!
For the sake of this series, I’m going to write about Fantasy Basketball because people who compete in Fantasy Basketball leagues look to gain any sort of advantage they can get. Now, what I need to do is figure out what kind of products I’m going to sell to my demographic, which would most likely be men between the ages of 13-35. Off the top of my head, I think good products to sell to this demographic are sporting goods and tech gadgets, so the best places to look for these affiliate deals would be:
www.cj.com
www.linkshare.com
www.linkconnector.com
Now that I have my products that I want to place and the type of information I want to write about, I will have to get started with designing the layout of the website and the email campaign I will be sending out to my future readers. As you can probably guess, that will be the topic of my next post.
What kind of ideas have you thought of while reading this post? Do you have questions on what kind of products you should promote?
Anxiously awaiting next post. I am a Yahoo and Ebay affiliate through CJ. Looking forward to targeting toward my dating niche.
what program, website or service would you use to manage email campaigns?
preferably one that is free or very cheap…thank you!