Creative Traffic Builders

So you have your website set up and you’re ready to go. Before giving the greenlight to your webmaster to launch the site, make sure that you go over these Top 10 Things to Remember in Web Marketing:

Ability to Adapt - No matter how great you think your website is, it’s what your customers think about your site that matter the most. So if that great idea you had just doesn’t pan out the way you think it should be or if there’s some new technology that your site can take advantage of, don’t be too stubborn to adapt.

Make Sure your Overall Business Works - For most businesses, the website is another source of traffic to direct to your business. So make sure that your business is running like clockwork when delivering your service or products to your customers.

Establish Team Roles - Make sure your team knows their roles, so that if any part of the site is not working, you know exactly who to turn to in order to get things running smoothly as soon as possible.

Properly SEO the Site - As soon as your site goes live, it will beging to be indexed by all the search engines. You want to make sure that you provide the right title, description and keywords for each page of your site so that when people find your links in the search results, you have made sure to provide the most informative listing possible.

Be able to Update your Site Quickly - If you’re sold out of something, you better be sure to indicate that on your site or you’re going to be left with a lot of customers leaving with a bad taste in their mouth. The same point applies to any part of your site whether it be the correct email address or the right pricing points.

Think through your Customers Eyes - Everyone has been a customer at some point and we all know what we like and what we don’t when we arrive at someone’s business or website. Take time to look at your site as a customer and try your best to address what you don’t like!

Get Ready To Hustle - Traffics not going to come to your door with a box of chocolates and some flowers. You’re going to have to get out there and promote your site like no other. Get your checklist of forums, blogs, web sites and other hot spots ready to start getting traffic on a daily basis.

Important Metrics are being Measured - There’s no more emptier feeling in marketing than getting all the traffic in the world, but not knowing where it’s coming from and how it’s converting. Spending Wisely is the most overlooked aspect of online marketing!

Remember your Mission Statement - Use your Mission Statement as your Guiding Light just in case you lose your way.

Remember to Plan Ahead - Let’s say you’ve followed all my advice and you’re getting loads of traffic to your site, do you have a plan to handle the extra traffic? Are you ready to streamline your product line? Do you know who to contact to upgrade your hosting package bandwidth? Do you have enough products to provide your customers?