Creative Traffic Builders

After a few months, I received a call regarding a new heater I’m finally getting installed now  for those cold southern californa summers coming in a few months! During the call, I had some questions and the lady on the phone told me to hang on. I was expecting to start hearing annoying elevator music, which we all know sounds spectcular over a cell phone speaker. Instead, I heard a very informative message about the company’s new website, their new employees and backgrounds and their upcoming specials. I thought this was a great way to make use of their call hold program and I made a mental note to advise my clients to practice the same marketing technique to promote the new blogs that I’m setting up for them. You can tell people about your new blog, your latest posts and what’s the hot topics amongst your commentators. The Key is to get your listener to remember your blog address and convince them to get to a computer to check it out. A good method is to tell your customer that they can find a “coupon code” for your services/products on your blog. Saving money has always been a great carrot in business.

For those of you who dont know how to set this up, call your local phone company and/or phone representative to come out and set it up for you. From what I know, you basically have to just set up a recording, then continuously loop the message, then have that playing device hooked up to your phone system. Fair warning though - I’m not a phone expert. I’ve just seen it set up like that once before.

I’m not going to say that you’re going to get hundreds of more customers or readers because of this tip, but instead, I see this tip as one of those “little” things that smart businesses should do to help cover all their bases.