Creative Traffic Builders

Gary and I attended Yahoo! Search Marketing’s Advertiser Workshop in San Diego county this past September. Yahoo! held the complimentary event in an effort to present the latest updates to the Panama ad system, as well as receive direct feedback from their current users. Was it worth the one-day trip out of town to attend? Overall, I believe so.

Yahoo! managers presented their product updates, focusing on PPC and touching on new search features to be added in the near future. I’ll be going into further detail about what these updates are soon. For now, you should try to find out if the workshop will be coming to your area. If you are advertising with YSM, meeting the managers and discussing your concerns and recommendations with them is pretty rewarding. I think a few recommendations Gary and I brought up had them thinking, and I wouldn’t be surprised if they listed them on their long to-do list. We know they have a long to do list because they told us they do!

All in all, I think the YSM system has a long way to go, and I’m expecting to see many more changes coming soon, on top of the ones presented to us. The feeling I got was that they just aren’t fully understanding the experience of the user — us, the advertisers. It’s why I recommend others to attend these workshops. It’s not just for novice advertisers who are seeking campaign management guidance, it’s for all users of all skill levels to give them constructive feedback (of course, don’t be that one guy who goes off in the middle of the workshop about his bad customer service experience!) in order to help improve the overall function of the system. Yahoo! does provide high quality traffic, just not in as high of volume as the other guys.

If you make it to one of their events, let us know how it goes. We’d love to hear your feedback too.

Tags: ppc, ysm